Kia campaign for pro_cee'd GT urges people to 'skip through the boring bits'

Kia has launched a multichannel advertising campaign featuring press and digital for its pro_cee’d GT high performance car model.

Adverts ‘skip through the boring bits’ of an office worker’s day to get to finishing time and drive the pro_cee’d GT. The campaign was created by e3.

Kim Wiggins, digital marketing manager at Kia Motors (UK) Limited, said: “With our target audience heavily digitally focused, e3 has worked with us to create an immersive experience that truly reflects the excitement this new car brings.”

The campaign will drive users towards the brand’s established iBrochures platform and the Kia website.

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