Definitive Technology has announced John Legend as its first-ever brand ambassador.
Legend, a nine-time Grammy award winner, will serve as a spokesperson and creative inspiration for the brand’s current and future audio products line-up, including home loudspeakers and the brand’s Sound Cylinder Bluetooth speaker.
“As an artist, I strive to evolve my sound beyond what’s come before or what’s expected, while remaining true to a timeless style,” Legend said. “That’s what appeals to me about this collaboration — Definitive Technology is constantly raising the bar for innovation in audio products without ever losing sight of its commitment to putting sound first.”
In support of the multi-year partnership, Definitive Technology is planning a series of media, partner and consumer events including a Google+ Hangout and concert in Las Vegas.
Additionally, the brand will promote the collaboration with a national ad and retail campaign that will launch in the coming months.
“John Legend embodies so many defining attributes of the Definitive Technology brand,” said Dave Peet, executive vice president of Definitive Technology. “He is an extremely gifted artist and stage performer. We are honoured to write a new chapter of our legacy in collaboration with John, and believe this partnership will help inspire our team and our customers to fall even more in love with the Definitive brand and product story.”