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E! to develop 'Rich Kids of Instagram' blog into reality TV series

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By Gillian West, Social media manager

August 7, 2013 | 1 min read

Entertainment channel E!, home of the Kardashians, The Wanted and The Saturdays reality shows, is developing an unscripted series revolving around those who have achieved internet fame by showcasing their lavish lifestyles on the ‘Rich Kids of Instagram’ Tumblr blog.

The series, starring a group of 20-something friends “living in a world of extreme wealth”, is to be produced by ITV Studios America in association with Leepson Bounds Entertainment.

Under the working title ‘Rich Kids of Beverly Hills’ reports suggest the show will feature “the offspring of the most elite families and billionaire moguls” as they “party, play and support each other against a backdrop of wealth”.

Though the programme will reportedly show those featured on the Tumblr account, the blog has insisted that it is “not associated” with the E! production.

The Rich Kids of Instagram blog, which has 12,000 Facebook likes and over 16,000 Twitter followers, regularly posts pictures of rich kids lounging on yachts, flaunting their designer wardrobes and showing off their exotic pets.

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