Dwayne ‘The Rock’ Johnson has donned the infamous Milk Moustache in a new print ad for National Milk.
The ad shows a pyjama-clad Johnson saving a little girl's cat just after he’s eaten breakfast.
The copy reads: "Protein to save the day. 8 grams in every 8-oz. glass. got milk?"
It is a continuation of the campaign's first-ever Super Bowl commercial earlier this year when he saved the morning meal – and the world – with milk.
"I always look at protein as the anchor to my day," said Johnson, "My entire family's morning is anchored by protein, protein comes from milk. Breakfast without milk is like a Rock movie without Rock saving the world."