Clipper GREAT Britain designed by Radley Yeldar
GREAT Britain, the new 70 foot ocean Clipper unveiled by Rt Hon Hugh Robertson MP and legendary UK yachtsman Sir Robin Knox-Johnston, was designed by Radley Yeldar.
The agency was briefed to create a design for the flagship yacht that would capture and communicate the innovative trade and tourism partnership between the race organiser, the GREAT Britain campaign and British based companies.
Robertson said: “The GREAT Britain yacht brings together our sporting legacy with some of the strongest and most vibrant British brands in a unique global promotion that will reach out to international markets on six continents over the course of the next year.”
The project is bringing together a cross-section of partners from the private sector to sponsor the GREAT Britain yacht over the next 16 months and participate in an international campaign that will link up with UK trade and tourism global marketing initiatives.
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Radley Yeldar
Radley Yeldar is an award-winning, independent, London and Birmingham-based creative consultancy. Our 200-strong team of specialists has been helping to create a...
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