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Bristows Traditional Bonbons

Bristows Chewy Bonbons unveils new packaging with Aesop

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By Ishbel Macleod, PR and social media consultant

August 7, 2013 | 1 min read

Bristows Chewy Bonbons has unveiled new packaging, created by Aesop, hot on the heels of its traditional bonbon packaging being refreshed earlier this year.

Each flavour has been created as a different character, with the ‘mouth’ doubling as a pack window,

Martin Grimer, executive creative director at Aesop, said: “We had great fun with this campaign – it’s not every day that you get your new business director gurning for a living! The Chewy Bonbons are aimed at a younger audience so the design needed to be colourful and fun and engaging. It was also vital that both the design and the campaign communicate the chewy experience and flavour hit.”

The work for Chewy Bonbons is part of an ongoing integrated campaign by Aesop for Bristows and includes packaging, POS and print.

Bristows Traditional Bonbons

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