Barclays implements Gift Aid functionality on Pingit app
Banking giant Barclays has updated its smartphone app to incorporate a new ‘donate with Gift Aid’ function to allow its customers to make donations direct to their favourite charities from their mobile.
Barclays Pingit facilitates instant payments and receipts using mobile phone numbers to anyone with a UK current account without the need to share bank details.
Charities will now be able to benefit from this service by receiving donations direct via Quick Response codes embedded on their website, leaflets, posters or billboards or direct from an in-app directory.
Commenting on the app David McHattie, head of charities, corporate banking, Barclays, commented: “Charities are operating in a challenging environment. As they explore new and innovative ways in which to engage and broaden their donor base, and in particular appeal to the next generation donor, Barclays Pingit could prove to be a key element in their evolving armoury.”
Amongst the charities set to benefit from the move is MacMillan Cancer Support, whose account manager Becky Ellison said: “We are very excited about Barclays Pingit’s new gift aid function and the way Barclays is using new technology to allow people to donate to Macmillan and help us ensure no one faces cancer alone. We used the app as part of our World's Biggest Coffee Morning fundraiser last year and we're looking forward to using it again this year and making it even easier for people to donate."