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Top Trumps

Top Trumps partners with Match! Magazine for latest promotion

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By John Glenday, Reporter

August 6, 2013 | 2 min read

Top Trumps, the children’s card game, has announced that it is to partner with football magazine Match! to package a series of ‘World Football Stars’ Top Trumps cards within it over the coming weeks.

A total of 70 cards will be divvied out for the duration of the promotion as well as featuring heavily in the titles editorial and pictorial content, appearing in features, quizzes, challenges and advertisements in addition to a full colour player poster each week aligned with that issues Top Trumps card.

Fiona Hortopp, head of marketing at Top Trumps owner Winning Moves UK, said: “This is the first time we’ve partnered with a magazine to give readers the opportunity to collect an entire pack of specially-created Top Trumps cards. This collaboration is a natural fit and enables us to bring Match! readers a very relevant new pack – perfect for existing fans and those yet to discover Top Trumps.”

Patrick Horton of Match! magazine added, “Match! is crammed full of fun, facts, interviews, posters, quizzes, competitions, results and stats and there’s an obvious synergy between our content and the game-play offered by Top Trumps. This is the perfect opportunity for us to give our readers even more value on top of the incredible content they get from us each week.”

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