Marmite Pet Rescue spoof goes down a treat on YouTube

Marmite’s have opted for an unconventional approach for Britain’s favourite ‘love it or hate it’ brand, after ditching the hard sell for a subtle spoof of Pet Rescue.

Switching pets for jars of Marmite the commercial follows a team from the ‘Marmite Rescue Unit’ doing the rounds on suburban streets, raiding people’s cupboards for unwanted jars of the divisive spread.

These are then carefully removed by glove wearing Marmite disciples for storage at a purpose-built ‘re-housing centre’.

With a wealth of incidental detail; such as a pixelated dog, tender care for a ‘baby’ Marmite jar and a dodgy parking attempt the commercial certainly hits the sweet spot – even if the product itself doesn’t.

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