Kia Motors and Paddy Power have been named as the headline and betting sponsors for the new online, tablet and smartphone apps from the Sun, The Times and Sunday Times which give readers exclusive access to Barclays Premier League goals this season.
Over the next three seasons the ‘Sun+ Goals’ app and ‘The Goals’ app for The Times and The Sunday Times will deliver clips from all 380 Barclays Premier League games. The sponsorship deals see both Kia Motors and Paddy Power secure significant exposure around all of News UK’s Barclays Premier League football content in paper, online and on the mobile apps.
“The Goals and Sun+ Goals featuring the Barclays Premier League online and mobile video content are great opportunities for brands looking to deliver targeted messaging and promotions around key games. We’ve selected Kia and Paddy Power as our sponsorship partners based on what they’ll bring to the package as a whole,” remarked News UK Commercial’s managing director Paul Hayes.
The sponsorship agreement, brokered by Havas Media and M2M, sees Kia Motors and Paddy Power also benefiting from positioning around News UK’s mobile and online video clips from Barclays Premier League matches.
Paul Philpott, president and chief executive of Kia Motors (UK) Limited, commented: “We at Kia love football and we know readers of The Sun, The Times and The Sunday Times also love football. The Goals Apps are an exciting innovation in the fast-moving world of integrated, multi-platform media and we are proud and delighted to be partnering with News UK to bring this to the market.”
Head of media at Paddy Power, Tom Wyse, added: “We’re delighted to be the exclusive bookmaker partner across News UK’s Premier League Rights. Football plays a huge part in both of our businesses and it’s refreshing to work with a partner who shares our brand values so closely.”