The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Jamie Oliver brand aims to reinvigorate Adelaide landmark

Author

By Steven Raeburn, N/A

August 6, 2013 | 2 min read

The Pacific Restaurant Group has announced that the Jamie Oliver restaurant chain is set to take over the ground-floor banking chamber in the old Westpac building at the corner of King William Street and North Terrace.

The brand already operates in Sydney and Perth

The old banking hall is set to be converted into a large scale dining room, and the storage vaults are proposed to be developed into a basement bar.

The Westpac building is on the State Heritage Register.

"The old banking chamber has so much personality. It has the potential to be an iconic dining space,” said managing director of PRG, Adam Heathcote.

“You open that door and it's a cavernous space with lovely natural light that comes through the windows.

"Where there is opportunity to reinvigorate and re-energise older space such as this one, from a design standpoint it provides an amazing canvas to start with.

"We looked at a number of sites in Adelaide and 2 King William Street satisfies all these parameters and it has enormous history behind it and presents a unique opportunity as a consequence," he said.

The decision on the restaurant’s future is expected within two months.

The Jamie Oliver restaurant franchise has outlets in the UK, Ireland, Dubai, Sydney and Perth.

Trending

Industry insights

View all
Add your own content +