HTC teases Robert Downey Jr endorsement with Vine post
HTC has posted Vine video teasing the launch of an upcoming product which appears to feature rumoured brand ambassador Robert Downey Jr.
Shot from behind the footage is believed to be of the Iron Man star getting out of a helicopter. The clip’s title, ‘Big things ahead’, suggests it could be an ad for the soon-to-be-released HTC One Max, a larger model of the HTC One smartphone which is expected to be unveiled next month at the IFA trade show in Berlin.
Downey Jr is believed to have signed a $12m (£7.7m) deal with the Taiwanese company back in June. At the time of signing the deal it was reported that the actor would appear as himself in the ads and would also have full creative control of their content.
The appointment of Downey Jr sees HTC move on from its ‘quietly brilliant’ brand positioning.