Halfords appoints The BIO Agency to take on digital activity

Halfords has appointed The BIO Agency to take on its digital activities following a multi-agency pitch.

Appointment: Halfords has hired The Bio Agency

The brand has taken a new approach with the appointment of a single agency to oversee digital strategy having previously outsourced work to a number of agencies.

Marketing director at Halfords, David Durie, said the agency’s proposal would mark the brand “re-engineering” its approach to digital marketing.

Peter Veash, CEO of The BIO Agency, added: “We are very pleased to be working alongside Halfords at such a turning point for their business.

“The changing face of the off and online shopping environment has meant retail strategies need to adapt to meet evolving consumer expectations.”

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