Halfords has appointed The BIO Agency to take on its digital activities following a multi-agency pitch.
The brand has taken a new approach with the appointment of a single agency to oversee digital strategy having previously outsourced work to a number of agencies.
Marketing director at Halfords, David Durie, said the agency’s proposal would mark the brand “re-engineering” its approach to digital marketing.
Peter Veash, CEO of The BIO Agency, added: “We are very pleased to be working alongside Halfords at such a turning point for their business.
“The changing face of the off and online shopping environment has meant retail strategies need to adapt to meet evolving consumer expectations.”