Halfords appoints The BIO Agency to take on digital activity
Halfords has appointed The BIO Agency to take on its digital activities following a multi-agency pitch.
Appointment: Halfords has hired The Bio Agency
The brand has taken a new approach with the appointment of a single agency to oversee digital strategy having previously outsourced work to a number of agencies.
Marketing director at Halfords, David Durie, said the agency’s proposal would mark the brand “re-engineering” its approach to digital marketing.
Peter Veash, CEO of The BIO Agency, added: “We are very pleased to be working alongside Halfords at such a turning point for their business.
“The changing face of the off and online shopping environment has meant retail strategies need to adapt to meet evolving consumer expectations.”
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The BIO Agency
The BIO Agency has been providing Big Ideas Online since they were founded in 2006. They are made up of specialist teams which allows them to be one of the most innovative multic-channel agencies in the industry.
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