Grazia magazine has announced a four-week long partnership with Starbucks - It’s a Grazia Starbucks summer’.
The multiplatform ‘free for every reader’ campaign is the first partnership between the brands and aims to drive footfall into local Starbucks stores, increasing purchasing frequency amongst Grazia readers.
During the promotional period Grazia readers will be able to claim free products in-store via a coupon in the magazine, offers include a free Refresha drink between 6-12 August and a free salad between 13-19 August.
“Our partnership with Starbucks is a great example of how brands can work together to create unique campaigns to deeply engage audiences. Grazia is bold, brave and innovative and the brand synergy with Starbucks means they are a perfect partner to further connect with our readers,” commented Abby Carvosso, group managing director London Lifestyle, Bauer Media.
Counter signage in Starbucks stores will also promote the campaign during the four-week period alongside social media activity. Starbucks has also taken out advertising within each issue of Grazia during the promotion. POS through Shelftaker in Morrisons and posters in independent newsagents will support the offer. In addition the weekly coupons will be promoted across four Bauer Media radio stations, including Kiss 100, Magic 105.4 and Key 103. Grazia email subscribers will receive email notifications as well.
Starbucks UK VP marketing and category, Ian Cranna, added: “This partnership with Grazia represents a great opportunity for us to reach new and existing customers with enticing offers, celebrating all that is great about Starbucks and British summer time. By remaining focused on its readers, Grazia echoes our values of placing customers at the core of everything we do, and so we’re looking forward to this exciting new media partnership.”