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By Jennifer Faull, Deputy Editor

August 6, 2013 | 1 min read

Domino’s understands the phrase ‘food for thought’ better than most, and is celebrating innovative ideas and forward-thinking start-ups with a gift card giveaway promotion in association with crowd funding website Indiegogo.

As part of the #poweredbypizza campaign, which was developed by Crispin Porter and Bogusky, Domino’s has offered gift cards directly to individuals within the fundraising site who pledge support toward select projects reflecting great and innovative ideas.

“No one knows the power and possibility of a great idea more than Domino’s, having been the ones that truly revolutionized pizza delivery over fifty years ago,” said Russell Weiner, Domino’s Pizza chief marketing officer.

“Gatherings that create great ideas often include pizza – and we want to do what we can to fuel the next revolutionary concept that will also continue to be celebrated fifty years from now.”

Fans and customers can visit Domino’s on Facebook, Twitter and Instagram – and, along with any great ideas on the brain, use the hashtag #PoweredByPizza to get involved.

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