Cheil has announced that UK managing director Matt Pye has been promoted to the role of chief operating officer.
Part of Cheil’s ongoing growth plans, the appointment sees Pye take responsibility for the UK office, with a brief to drive forward Cheil UK’s new business strategy. As COO he will report to Cheil’s president and head of Europe regional HQ, SJ Kimm.
Of the appointment, Kimm said: “Matt’s promotion is well deserved – since he joined in 2011, he has been instrumental in the transformation of Cheil UK into a multi-client, multi-award winning agency. He has been pivotal in pulling together an outstandingly talented and experienced team, and in growing our business both through existing Samsung business as well as through new clients. We’re looking forward to seeing the UK office continue to thrive under Matt’s leadership.”
In February Pye took on a wider remit following the departure of former president and COO of Chiel Europe Chris Harris. His promotion follows the recent arrivals of Andy Pearcey, director of brnad partnerships and activations in June, Chirs Chalk as president, chief strategy officer for Europe in May, and Cyrus Vantoch-Wood, Duncan Cargiill and Emma Perkins, who have all joined as creative directors in the last four months.
Pye added that it was “an exciting time to fully take the reins at Cheil UK”.