Bodyform and Tena owner SCA appoints ZenithOptimedia to handle media communications across nearly 50 markets
Global hygiene company SCA has awarded its media communications account to ZenithOptimedia.
Appointment: ZenithOptimedia will handle media comms for SCA
The agency will be responsible for communications across 46 markets, including the UK, France, Germany, Russia and the USA, and will work with company brands such as Bodyform, Libero, Plenty, Tempo, Tena and Velvet. The account will be coordinated from London.
A full range of integrated media services will be provided, including research and insight; communications planning; media planning and buying; ROI measurement; and evaluaton.
Belinda Rowe, global managing partner at ZenithOptimedia, said: “We are really looking forward to working with SCA to help grow its brands by leveraging our full, strategic, creative and ROI capability.”
The new contract will begin from 1 January 2014.
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Zenith Media
Zenith, part of the Publicis Groupe, is one of the world's leading global media services agencies.
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