Tena Bodyform SCA

Bodyform and Tena owner SCA appoints ZenithOptimedia to handle media communications across nearly 50 markets

By Angela Haggerty, Reporter

August 6, 2013 | 2 min read

Global hygiene company SCA has awarded its media communications account to ZenithOptimedia.

Appointment: ZenithOptimedia will handle media comms for SCA

The agency will be responsible for communications across 46 markets, including the UK, France, Germany, Russia and the USA, and will work with company brands such as Bodyform, Libero, Plenty, Tempo, Tena and Velvet. The account will be coordinated from London.

A full range of integrated media services will be provided, including research and insight; communications planning; media planning and buying; ROI measurement; and evaluaton.

Belinda Rowe, global managing partner at ZenithOptimedia, said: “We are really looking forward to working with SCA to help grow its brands by leveraging our full, strategic, creative and ROI capability.”

The new contract will begin from 1 January 2014.

Tena Bodyform SCA

Content created with:

Zenith Media

Zenith, part of the Publicis Groupe, is one of the world's leading global media services agencies.

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