Bauer Media has strengthened its ongoing commitment to locally produced content across online, mobile, social media, FM and digital platforms by appointing a new senior content team, including regional content directors.
Ande Macpherson has been named as regional content director for the North West, handling content teams at Key 103, Radio City and Rock FM. John Dash has moved from Glasgow’s Clyde 1 to take on the role of regional content director for Yorkshire, driving audience growth across Hallam FM, Viking FM and Radio Air.
Regional content director for Scotland (Central Belt) will be Brian Paige who will take responsibility for Clyde 1, Forth One and West FM/West Sound FM, Gary Muircroft will take the reins of Bauer Radio’s Scottish stations as regional content director, Scotland (The Regions), leading content teams at MFR, Tay and Northsound One.
“The senior content team has been hand-picked to ensure they have the core disciplines and experience necessary to create outstanding content that is readily available to all our teams. This will allow us to further strengthen our position in each region, delivering market-leading content to all 16 Place stations across the UK,” commented Owen Ryan, group content director for North of England and Scotland.
Additionally, Sam Jackson has also been appointed by Bauer as its new director of music for the Place Portfolio. Jackson, who has been with Bauer since 2002, will now lead the team into 2014. Chris Pegg has been confirmed as head of breakfast development across the Place Portfolio’s 16 stations. On top of this new role Pegg will continue as regional content director for Bauer across the North East, Tom Hayes has also been promoted to regional programme controller for the North East, reporting to Pegg.