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By Gillian West, Social media manager

August 6, 2013 | 2 min read

Luxury lingerie brand Agent Provocateur has launched a diffusion line specially designed by Hollywood actress Penelope Cruz and her sister, Agent Provocateur brand ambassador, Mónica Cruz.

The L’Agent by Agent Provocateur collection sees the sisters pick a different Spanish girls name for each range, with each name reflecting a distinct personality. Each range in the collection consists of up to eight pieces, with a bra, brief and suspender making up the L’Agent essentials.

The launch of the L’Agent also sees Penelope Cruz make her directorial debut, with the collection’s advert starring Russian model Irina Shayk.

The promotional video, written and directed by Cruz, also stars her husband Hollywood actor Javier Bardem.

Of the ad, Cruz said: “It's important to send the message that this is for everybody. I can find beauty in so many different types of women. I didn't just want to show the beautiful bodies of the models, I wanted to tell a story.”

All in all 10 ranges will feature within the diffusion line, which is available this month from Selfridges, Net-a-Porter, House of Fraser, John Lewis and Harvey Nichols.

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