Ad of the Day: Remember A Charity - Take a Moment
There's a wonderful piece of hyperbole at the centre of this film reminding us to spare a thought for the charities we support when we're writing our wills. A man's quiet contemplation is brought to a harrowing end when he realises how it's been misinterpreted by the woman tormenting him with dull chat.
Agency: Atomic
Creative Director: Guy Bradbury
Creative: Samantha Laub / Tim Kitell
TV Producer: Kelly Noble
Production Co: Mustard
Director: Ben Liam Jones
Editing House: Marshall Street Editors
Editor: Elena de Palma
Audio: Grand Central
Sound Designer: Tom Pugh