Ad of the Day: Remember A Charity - Take a Moment

There's a wonderful piece of hyperbole at the centre of this film reminding us to spare a thought for the charities we support when we're writing our wills. A man's quiet contemplation is brought to a harrowing end when he realises how it's been misinterpreted by the woman tormenting him with dull chat.

Agency: Atomic

Creative Director: Guy Bradbury

Creative: Samantha Laub / Tim Kitell

TV Producer: Kelly Noble

Production Co: Mustard

Director: Ben Liam Jones

Editing House: Marshall Street Editors

Editor: Elena de Palma

Audio: Grand Central

Sound Designer: Tom Pugh

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