EE has launched the next phase of its new multi-million pound integrated marketing campaign, starring Kevin Bacon, to promote the 1GB of free data offer available on the Orange pay-as-you-go plan.
Created by Saatchi & Saatchi, the ad shows Bacon on a British beach, struggling to carry the ‘shed load’ of data provided no the contract.
Spencer McHugh, director of brand at EE, said: “Kevin Bacon has been a big hit with our EE audience and he’s back in this instalment of our summer campaign to help push the Orange ‘shed load of data’ deal. Orange plans are an important part of the EE offering and the new creative helps show off the amazing data deals that you can get on 3G with Orange pay-as-you-go.”
The campaign is also set to run out of home, in the press and on digital display until late September.
EE has also worked with media agency MEC on media buying and planning and Chemistry on retail and digital.