Infographic: England’s cricketers, British rugby players and global tennis players see boost as we turn to social show support

English cricketer Joe Root has seen Facebook likes grow by over 1000 per cent during the Ashes, while rugby’s Ben Youngs has seen a 180 per cent Twitter increase during the Lions tournament, research from Silverpop has found.

The research looked at how successes on the pitch for cricketers, rugby players and tennis players are reflected in their Twitter followers and Facebook likes.

It was found that after winning two tests, England’s cricket team has seen Twitter followers increasing by 332 per cent and Facebook likes increasing by 5518 per cent.

In tennis, Andy Murray saw his Twitter following increase by 26 per cent, while Marion Bartoli’s increased by 531 per cent.

Get The Drum Newsletter

Build your marketing knowledge by choosing from daily news bulletins or a weekly special.