PR agency Bray Leino has been handed the PR accounts of lifestyle firm Spectrum Brands following a three way pitch, picking up a number of top brands in the process including Russell Hobbs, Remington and George Foreman.
The appointment will see the agency support the brands existing reputations whilst challenging competitors through creative brand equity building and communications across the UK and Europe.
A national PR campaign will also be launched to highlight the range of products offered by the brands.
Alison Weir, head of lifestyle PR at Bray Leino, said "We are looking forward to working with Spectrum to increase range awareness and create real love for the brands. Both are hugely influential in their categories, and we will be delivering a creative campaign grounded in insight to create a real step change in Spectrum's press coverage and consumer awareness.
“Bray Leino already handles branded content and ATL for Spectrum Brands so the PR win means that we can make the most of our integrated offer and really align communications strategies and creative across the year."
Sally Sidani, divisional vice president for international marketing at Spectrum brands added: "We are very excited about our new partnership with Bray Leino. As a leader in our categories, consistency in the standard of our communications across Europe is as important as consistency in our sales. Bray Leino demonstrated real ability and experience in handling European campaigns, along with an innovative and considered creative approach."