Bauer Media expands Kiss brand adding Kiss Fresh digital radio station to Freeview

“This increased distribution for Kiss Fresh is firmly in line with our ambition to grow the Kiss brand across multiple platforms. Kiss Fresh has had a successful launch and can now champion new music and artists to even bigger audiences across the UK. It’s yet another example of Kiss’ successful ‘Hear It, See It, Share It’ strategy to push content across platforms people want and to be ‘always on’ in all the right places,” commented Andy Roberts, group programme director at Kiss.

Head of broadcast sales and Bauer Access, Karen Stacey, added: “Kiss Fresh being available on Freeview gives our commercial partners a fantastic opportunity to engage with a pure, passionate, 15-34 year-old national audience.”