Reckitt Benckiser to review its global media planning and buying roster

Reckitt Benckiser has announced that it is to review its global roster for media services for strategic planning and buying.

The review for the health, hygiene and home consumer goods company will go across all media channels, and will not cover a review of creative delivery.

It is expected that the review will be finalised by the end of the year, with the successful agencies to begin on 1 January 2014.

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