Guardian bolsters video strategy with Dailymotion tie-up

All future video content produced by the publisher will also run on Dailymotion, which has 112m users globally according to ComScore, and is regarded as the second biggest video platform after YouTube.

Content will span all topics including news, sport, short-form documentaries, music, lifestyle, food and drink, fashion and travel. It will also include the Guardian’s weekly shows such as James Richardson’s European Football Review, The Guardian Film Show and How to Dress with fashion editor Jess Cartner-Morley.

The deal also means the Guardian can embed Dailymotion’s video player across its platform, letting it show sports Dailymotion has the rights for, including European football matches, on its own site, which will be agreed on a case-by-case basis. Dailymotion is currently in talks with UK football clubs regarding rights deals, the details of which are yet to be revealed.

Tina Westland, content sales manager, multimedia, Guardian News & Media, said: “Having a separate dedicated Guardian channel on Dailymotion will provide us with a new platform to share this output with an even wider audience. We know that Dailymotion's audience is one which is looking specifically for video and this partnership is a great opportunity for us to showcase our production talents in video.”

The move marks the latest step in Dailymotion’s ongoing strategy to bring more original, premium content to its platform.

The French video platform has launched its first ever production studio in Paris, as part of plans to cultivate emerging creative talent for both short and long-form video and distance itself from rival YouTube.

It is now eyeing studio launches in other markets including the US.

The channel will be monetised via video advertising on a revenue-share basis.