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BetVictor

BetVictor set to launch £500,000+ summer campaign

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By Ishbel Macleod, PR and social media consultant

August 2, 2013 | 1 min read

BetVictor is set to launch a new series of advertisements, which will feature spend over £500,000, to promote the fact that nothing should get in the way of a customer’s desire to place a bet.

The campaign for the online bookmaker includes three new adverts - entitled Train, Pogo and Baggage – which will be launched on BT Sports.

Karl Riley, marketing director for BetVictor, commented: “We have shot the next stage in the ‘Maurice and Victor’ construct and the theme continues to explore Maurice’s pursuit of Victor. Train will be the first advert in the campaign to air and will coincide with the start of the football season to emphasise how BetVictor offers some of the best online odds for football.”

The campaign, directed by Russell Bates, who directed Zoolander, is set to roll out on 9 August.

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