Mobile forms the centre of a new advertising campaign from William Hill set to launch on the eve of the new football seasons in England and Scotland.
The ad promotes the bookmaker’s mobile betting site and the format will now feature match facts and statistics alongside betting options. The campaign was created by Leeds-based Bark & Bite and London production studio Mainframe.
Alex O’Shaughnessy, UK marketing director, said: “We’ve pushed the technology to provide viewers with facts and stats around the match, to increase engagement and talkability, and to promote our increasingly wide range of betting opportunities.
“The new live odds adverts really show our appetite to continually evolve.”
William Hill sponsors the Scottish Cup, is an official supporter of the England football team and the official betting partner of the FA Cup.
The new campaign will first air on 2 August.