Twitter has helped Ann Summers with consumer perception reveals CEO Jacqueline Gold
Twitter Ads has today unveiled a video showing Jacqueline Gold, the chief executive of Ann Summers and Knickerbox, discussing how the brand uses Twitter as a platform.
Gold discusses how the platform can get used to help boost brand perception.
From our point of view it has really helped with perception and it's encouraged people to engage with us that normally wouldn't have," explained Gold, who also talked about how the platform had helped it to build a community and present its brand personality.
The Drum’s social media supplement, out tomorrow, sees Sophie Barton, PR and social media manager for Ann Summers discuss with The Drum its use of Twitter, Facebook and Pinterest; chatting about the engagement the brand has with fans and their social media plans for the future.