Selfridges appoints Steak to handle paid search activity

Selfridges has appointed digital agency Steak to manage paid search and PLA activity across desktop, tablet and mobile.

Appointment: Steak will take on paid search responsibilities

Brand campaigns will be re-launched using Google’s new Enhanced Campaigns tools and will focus on attracting new customer from non-brand searches. The agency will utilise Ad Extensions, Google shopping search, remarketing and new AdWords betas as they become available.