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Appointments Chief Creative Officer North America

SapientNitro announces Gary Koepke as chief creative officer, North America


By Jennifer Faull | Deputy Editor

August 1, 2013 | 2 min read

Gary Koepke has been named SapientNitro’s new chief creative officer for North America.

Effective immediately, Koepke will provide creative leadership across North America, working with the senior creative team and business leadership to drive SapientNitro's growth. He has also been tasked with serving as a member of the SapientNitro Global Creative Council

Koepke joined the digital agency in July 2012 as global executive creative director, and has since led the creative work for clients including Chrysler, Fiat and VISIT FLORIDA.

"Joining SapientNitro a year ago started as an experiment and turned into a renaissance," said Koepke. "I found in SapientNitro the disruptive spirit and focus on the future needed to truly innovate in the agency space that I thought I'd only be able to find by pursuing another start up. SapientNitro is not afraid to pioneer new approaches that cut across storytelling and technology. Our creatives like to say that ‘next’ happens here and they are right. I am humbled and honored to be considered a leader amongst this incredibly talented team."

Prior to SapientNitro, Koepke served as chief creative officer of Modernista!, an agency he co-founded in 2000 which produced work for brands such as Hummer, Cadillac, TIAA-CREF, Budweiser, GAP and Project (RED).

He also opened Wieden+Kennedy's New York office in 1999, and served as the agency's creative director in New York,

"In one short year, Gary has made significant contributions to the evolution of SapientNitro through his involvement in our efforts to redefine storytelling for an always-on world," said Gaston Legorburu, worldwide chief creative officer, SapientNitro. "As our chief creative officer for North America and a key member of our Global Creative Council, his wealth of experience and unique perspective will enable SapientNitro's role as a disruptor, rapidly pioneering new means of helping clients engage today's connected consumers for a landscape that is quite literally changing right in front of us."

Appointments Chief Creative Officer North America

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SapientNitro, part of Sapient, is an integrated marketing and technology services firm. We create and engineer highly relevant experiences that accelerate business growth and fuel brand advocacy for our clients. By combining multi-channel marketing, multi-channel commerce and the technology that binds them, we influence customer behaviour across the spectrum of content, communication and commerce channels resulting in deeper, more meaningful relationships between customers and brands. SapientNitro services global leaders such as Chrysler, Citi, The Coca- Cola Company, Singapore Airlines, Target and Vodafone through our operations in North America, Europe and Asia-Pacific. For more information, visit our website or follow us on Twitter.

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