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By Jennifer Faull | Deputy Editor

August 1, 2013 | 2 min read

blu eCigs, the electronic cigarette brand, has launched a nationwide campaign this is being fronted by celebrity Jenny McCarthy.

The television and online advertising campaign for the blu eCigs Starter Pack, airing across the US from August 5, has featured McCarthy sharing her personal experiences and attraction to the electronic cigarette brand.

"Jenny is first and foremost a customer, and as such, she represents a large demographic of blu eCigs users," said Jason Healy, founder of blu eCigs. "Jenny is a celebrity known for being candid and brutally honest -- and we wanted to capture that authenticity. She does a great job sharing her own personal experiences that should resonate very well with female and male audiences alike, while showing the many benefits and features of blu eCigs."

McCarthy has replaced Stephen Dorff as the celebrity ambassador for eCigs.

"As a smoker who is single, I was instantly drawn to e-cigarettes as a smoking alternative to better suit my activities on-set and my lifestyle off-set," explained McCarthy. "After sampling the field, blu eCigs quickly became my brand of choice - so it was very natural to be part of this campaign and share all the reasons why I honestly love the product."

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