Real Madrid target Gareth Bale will continue as a brand ambassador for BT Sport, even if his transfer to Spain from Tottenham Hotspur does go ahead.
The Welsh International is reportedly the subject of an £85m bid from Real Madrid, which is widely expected to go through, but features in the BT Sport marketing activity in a Tottenham shirt.
The broadcasting rights to show Spain's La Liga in the UK rest with BT Sport's rival Sky.
But a BT spokesperson confirmed Bale would continue to act as an ambassador its sports channel even if it could not show its star in action.
“Obviously Gareth Bale is still a Tottenham player, but if he were to leave he would still be a BT Ambassador and will feature in our marketing going forward,” they told The Drum.
BT Sport went live this morning, and amongst a range of sporting centred programmes, also has the rights to live broadcast of English and Scottish Premier League matches, setting it up as a rival to Sky Sports.
This morning, BT Sport also revealed that Blue Peter presenter Helen Skelton would join its presenting team and BT Sport’s Football Conference and Women’s Super League team.