Digital Transformation

The Drum draws record online traffic in July


By The Drum Team | Editorial

August 1, 2013 | 3 min read

The Drum has recorded its largest ever month for online traffic, beating its previous record by over 50,000 visits.

July saw the UK’s best read media and marketing website overtake the three quarters of a million visitors mark for the first time, reaching 778,802 visits.

The site, which drew international traffic from reporting the shock Publicis Omnicom merger as well as the brand reaction to the royal baby, the CharlotteFakes Rangers revelations and several other social media controversies, among many more stories, received 1,208,855 page views in total during July.

Unique visitors to the site reached 567,494 in a month which started with The Drum hosting a special event in which it created an issue of the magazine live in front of an audience, who were all credited in its production.

Stephen Lepitak, news editor for The Drum, said: “This year has already been an incredible one for The Drum, and we’ve been amazed by what we’ve been able to achieve in such a short space of time. This is another landmark that shows we’re hopefully producing content that the industry wants to see and read. We hope we keep that up and that you all continue to enjoy it.”

Earlier this week, The Drum reported its largest week for online traffic, a level that continued to be maintained through the final week of July.

In June, The Drum was named PPA Business Magazine of the Year 2013 where it was commended for ‘providing a level of excitement rarely seen in [its] sector’.

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