App Mergers and Acquisitions Ecommerce

Yahoo acquires Lexity, an e-commerce app platform, for undisclosed sum

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By Jennifer Faull, Deputy Editor

July 31, 2013 | 2 min read

Yahoo has acquired Lexity, an e-commerce app platform, for an unknown sum.

“We're thrilled to announce that we are joining Yahoo!. All Lexity products, services and initiatives will transition seamlessly and get even better, faster and stronger,” announced Lexity in a blog post.

Amit Kumer founded the company four years ago, having previously worked with Yahoo on search and semantic advertising and where he also invented SearchMonkey.

Lexity now serve tens of thousands of customers across 114 countries.

“We've built an amazing set of simple, affordable and effective apps―some our own, some by our developer partners―and made them available for all merchants, including those hosted by our ecommerce platforms partners,” read the post.

“Today, we are excited to join forces with Yahoo and continue building on our vision. Together, we are committed to do whatever it takes to help make small businesses even more successful.”

This is the 19th acquisition CEO Marissa Mayer has made since taking over at Yahoo.

App Mergers and Acquisitions Ecommerce

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