The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

McDonald's

McDonald’s unveils unbranded ads

Author

By Ishbel Macleod, PR and social media consultant

July 31, 2013 | 1 min read

McDonald’s in France has unveiled a series of print and outdoor adverts, which do not mention the name of the brand.

Created by TBWA\Paris, the series of unbranded ad just use the photographs of McDonald’s food as the branding.

Despite not having the McDonald’s logo, the images are instantly recognisable, showing the power of suggestion as well as the power of the brand.

In January, Selfridges unveiled a series of ‘de-branded’ products, including Heinz Tomato Sauce and Marmite.

McDonald's

Content created with:

More from McDonald's

View all

Trending

Industry insights

View all
Add your own content +