A guy from Brooklyn, an ice block, and the Moroccan desert. What could go wrong in Heineken's latest ‘Drop’?
Heineken has released the latest video in its ‘Dropped’ series, this time involving a man from Brooklyn, two tonnes of ice and the Moroccan desert.
William, a photographer’s assistant from New York, was left in the sweltering heat of Morocco with a giant block of ice. His challenge? To get it from one end of the desert to the other without it melting.
Before being ‘Dropped’, Williams’s most epic travel was “camping with his bro’s.”
This is the third video of the series, hosted on the beer brand’s dedicated YouTube channel.
Previously Rikar Gil from sunny Barcelona was left on a rural Alaskan glacier with nothing more than an inflatable ring, a tuxedo and a plane ticket home while dancer Stavros was /news/2013/06/24/blindfold-cambodia-and-giant-yellow-duck-boat-heineken-releases-latest-dropped-video#0WLoXcpl2S06zbEr.99 “>dumped in the middle of Cambodia