Expedia and Cravendale join forces for #MilkMatters holiday campaign

The campaign is the first time Expedia has run a partnership in the UK for a non-travel advertiser

Expedia and Cravendale have come together to launch #MilkMiles holiday campaign on Expedia.

The summer campaign is giving away flights on Twitter every week for three weeks and aims to raise awareness amongst travellers that Cravendale milk can remain fresh for up to 21 days if left unopened.

“We’re delighted to be partnering with Expedia on the #MilkMiles Twitter campaign. At Cravendale we are always looking for new ways to surprise and delight our customers and #MilkMiles is an innovative and engaging way to reward our loyal fans on social media as well as attract some new ones,” explained Cravendale assistant brand manager, Helen Coatsworth.

“The more re-tweets the hashtag receives, the further away the flight destination will be, so with such a high number of re-tweets in the first week, we’re expecting to giveaway flights to some exotic locations indeed.”

The partnership, which runs until Mid-August, was planned and activated with Carat UK and Outside Line and marks growth for the travel company’s advertising arm, Expedia Media Solutions.

Possible destinations available as part of the campaign include Rome, Sydney and Hawaii.

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