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ASA Big Bang Theory Discovery Communications

Channel 4 rebuked over Big bang Theory alcohol ads

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By John Glenday, Reporter

July 31, 2013 | 1 min read

Channel 4 has been the recipient of criticism from the Advertising Standards Authority after it aired adverts for alcohol during an episode of The Big bang Theory screened on E4.

Strict rules govern the screening of alcohol advertisements in or around programming which is targeted at or likely to appeal to those aged 18 or under with Ofcom banning such ads outright in programmes which attract an audience 10 to 15 year olds that is 20 per cent above the norm.

A total of 15 episodes of the hit show were judged to have fallen foul of these rules.

The show was just one of several incidents to come to the attention of the watchdog; including 78 episodes of How I Met Your Mother and the Film4 movie Aquamarine, prompting the station to tighten its internal restrictions on such content.

Other broadcasters to be reprimanded by the ASA include Discovery which ran alcohol commercials during 62 episodes of Mythbusters; Paramount whose Comedy Central channel inadvertently aired a drinks ad during Stuart Little 3 and Men & Movies +1 owner Entertainment Networks which aired alcohol ads during five shows including 3 Ninjas Knucle Up.

ASA Big Bang Theory Discovery Communications

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