Red Bull Danny MacAskill

Spread of Danny MacAskill’s Imaginate unveiled through social interaction map

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By Ishbel Macleod, PR and social media consultant

July 30, 2013 | 1 min read

The ‘MacAskill’s Imaginate’ bike stunt for Red Bull, which held

/news/2013/07/04/viral-video-chart-red-bulls-wow-factor-continues-danny-macaskills-imaginate">top position on The Drum’s viral video chart for several weeks, has reached 229 countries, a social interaction map has found.

The map from Red Bull shows that MacAskill’s most ambitious project to date has had nearly seven million views, coupled with 19,000 tweets containing the #Imaginate hashtag.

Imaginate was unveiled at the start of the month, with the Scottish street trial cyclist saying: “I have had such free-range to build the set ups that have allowed me to do the tricks that have just been in my dreams until now.” .

Red Bull Danny MacAskill

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