Miss Cakehead looks to raise awareness of depression with pop-up shop selling only grey cakes
Pop-up Depressed Cake Shops are set to appear in London, Australia, Malaysia and the United States to raise awareness of mental health issues by selling only grey coloured cakes.
The charity cake shops idea, which is an Eat Your Heart Out event, was conceived by Miss Cakehead as a creative platform to raise awareness of mental health issues and provide a platform for discussion.
She said: “Previous projects have made me aware that cake is a great way to get people discussing traditionally tough conversational topics so I wanted to create a unique experience to support those with mental health issues. Shockingly mental health issues are still considered a taboo subject by many and this must change.
“By doing a completely unique awareness campaign I hope that depressed cake shops will create an experience and environment within which it will be possible not to engage with the issues at hand, and the wider impact of these. It’s about challenging stigmas and labels. When someone says cupcake you think pink icing and sprinkles. When someone says mental health issues and an equally unimaginative stereotype will pop in most minds. By having grey cakes we’re challenging the expected, and getting people to challenge the labels they put on those who suffer with a mental illness.”
Cakes on sale at London cake shop will include black dog macarons and a psycho Swiss roll from Miss Insomnia Tulip, grey fudge and cupcakes with a hidden bright neon interior, and grey piñata brain cakes.