Paramount Pictures La Muscle Public Relations

LA Muscle launches 'Pain & Gain' promotion with Paramount Pictures


By Gillian West | Social media manager

July 30, 2013 | 1 min read

To celebrate the launch of action comedy film Pain & Gain UK supplement brand LA Muscle has teamed up with Paramount Pictures offering the chance to win a luxurious holiday for two to Miami, Florida, where the movie was shot and set.

Running from 25 July to 16 September, the competition will be promoted through a number of channels including an integrated TV advertisement on The Active Channel and advertising throughout the LA Muscle website and social media platforms.

In addition to the competition LA Muscle will also be offering an extra 25 per cent free on 2.2kg LA Whey during the promotional period.

Feroz Sadique, managing director of LA Muscle, said: “We’re delighted to be working with Paramount Pictures on the launch of Pain & Gain. There’s a great relationship between our brand as a sports supplement and the movie which is predominantly set within a gym environment.”

Paramount Pictures La Muscle Public Relations

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