Hammerson appoints isobel for Highcross and Queensgate shopping centre

Real estate company Hammerson has announced the appointment of isobel to handle the creative for Highcross Shopping Centre in Leicester, and Queensgate in Peterborough.

Isobel, who already hold the Bullring Birmingham Shopping Centre account, will create a new positioning and campaign for each centre, both to be launched for Christmas.

Dave Alexander, creative director at isobel, said: “Bullring was our second ever client so this appointment means a lot to us. The work on Bullring has consistently set the pace in the sector and we’re determined that both Highcross and Queensgate will do the same. We can’t wait to get started.”

Louise Hamer-Brown, regional marketing manager at Hammerson, added: “Re-positioning Queensgate and Highcross in the hearts and minds of our customers is a high priority for Hammerson, so finding the right partner is vital. Consumer research demonstrated just how well isobel execute creative and strategic brand thinking which genuinely resonates with our consumers in the Midlands.”

The agency was appointed following a two-stage pitch process.

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