The Drum drew record traffic to its site last week as the UK’s best read media and marketing website generated over 215,000 page views during that time.
According to Google Analytics, the site drew 216,777 page views and 176,454 unique users between 22 July and 28 July 2013, culminating in a total of 323,687 page views.
Stories which generated thousands of page views included The Drum’s coverage of brands' reaction to the royal baby, the surprise Publicis Omnicom merger and Brewdog’s description of the ASA as ‘motherf*ckers’.
Another story which drew widespread attention last week was The Drum’s report on the CharlotteFakes Twitter account revealing Rangers emails, a story that was also picked up and referenced by Roy Greenslade at the Guardian, David Cameron’s war on porn and a number of comment pieces across varying topics.
The Drum also recorded a 30 per cent increase in traffic from the US from the previous week as new visits rose by two thirds (66.3 per cent).
Stephen Lepitak, news editor for The Drum, said: “We’ve been working hard to deliver quality stories and content that both inform and entertain the media and marketing sector around the world. Thanks to everyone who has been a regular visitor to the site, we hope you’re enjoying what you see.”
Last month, The Drum was named PPA Business Magazine of the Year 2013 where it was commended for ‘providing a level of excitement rarely seen in [its] sector’.