Blippar suggests offended parties use augmented reality to cover up lads mags models with nuns' attire
Blippar has suggested those complaining about scantily clad women gracing the front cover of lads’ mags such as Nuts and Zoo simply Blipp the problem away after the Co-operative issued a censorship deadline.
Insisting the augmented reality app creator wasn’t “taking sides”, Blippar said the prudish among the public could Blipp the front covers to create a more modest appearance, including adorning front cover models with nuns’ attire.
The Co-op has given the mag creators until 9 September to censor the front pages within sealed bags or face being removed from shelves completely.
CMO and co-founder of Blippar, Jess Butcher, said: “We’re not here to take sides in the debate, merely open up the debate in a fun and entertaining way.
“The app allows people to turn a static front cover into an interactive experience, providing those of us that may be offended with the opportunity to ‘cover up’ the images in question.”
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