Tyre supplier Blackcircles.com has unveiled a new TV campaign, aiming to drive visitors to its website.
After listening to what’s most important to customers Blackcircles.com used price as the hook for the ad, complete with a simple message of ‘Click, Fit, Save’.
In order to appeal to a broader audience the ad tells the story of ‘Lisa’ who buys her tyres online and saves, and ‘John’ who doesn’t and pays more. To drive home the message of Blackcircles.com the website is reference numerous times and the Trustpilot logo and customer rating are shown on the closing screen to help build trust with potential customers.
As Blackcircles.com has just announced a joint venture with Tesco, putting tyre fitting centres onto Tesco sites, a Tesco Clubcard ding has been added at the end to add further value to the offer.