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Vision Express

Tonic Communications launches with Vision Express as first client

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By Ishbel Macleod, PR and social media consultant

July 29, 2013 | 2 min read

New PR and marketing start-up Tonic Communications, created by duo Kelly Hill and Georgina Dunkley, has launched in Nottingham and Newcastle.

The agency has announced Vision Exxpress as its first client, and will now handle the company’s day-to-day activity including product launches, store events, charity campaigns and ambassador profiling, plus social media consultancy.

Hill, who worked for Porter Novelli for four years and will manage the East Midlands division, said: “Georgina and I formed The Tonic Communications as we wanted to offer affordable national PR services from our regional bases. Having worked with bluechip organisations spanning the globe, we both understand what makes a good PR campaign and we hope to prove that in our respective locations and in the space in-between!

“Vision Express joining us at such an early point in The Tonic’s history is a fantastic endorsement, and testament to our creativity and experience. We look forward to adding more brands and businesses to our portfolio over the coming year.”

Jenny Wye, senior PR manager at Vision Express, added: “Vision Express has worked with Kelly Hill for the last year, during which time she has impressed with her dedication, loyalty and ability to embrace our brand values. A proven commitment to delivering excellent PR results means we’ve recently expanded The Tonic’s remit to also deliver PR for Vision Express in Ireland.”

Dunkley, who will handle the North East office, has had experience working on regional campaigns for Bellway Homes, Newcastle City Council, Knight Frank and OneNorthEast.

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