Kmart’s Da Rich Kidzz music video goes viral three days after launch
Kmart, the American discount store, recently worked with Da Rich Kidzz, a group of kid rappers aged 10-13-years-old, to create a hip-hop music video all about riding their school bus back to school.
Titled ‘My Limo’ the full music video went live online three days ago and has already received over 150,000 views. Two 30-second adverts will follow in the coming weeks as part of Kmart's wider back-to-school campaign.
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