Edinburgh Festival Foster's

Foster’s set to sponsor Edinburgh Comedy Awards at Fringe Festival


By Ishbel Macleod, PR and social media consultant

July 29, 2013 | 1 min read

Foster’s, the lager brand from Heineken, is set to again sponsor the Edinburgh Comedy Awards and The Gilded Balloon’s ‘So You Think You’re Funny?’ competition during the Fringe Festival.

The Fringe Festival is set to begin on Friday (2 August) and will run until 26 August.

Gayle Harrison, brand director for Foster’s at Heineken, said: “We are proud to continue Foster’s high-profile association with the Edinburgh Fringe. Partnerships with major host venues and our ongoing sponsorship of the Foster’s Edinburgh Comedy Awards will enhance Foster’s reputation as a facilitator of top comedy and create a unique environment and occasion for Foster’s to engage with its consumers.”

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