Costa appoints Carol Welch as brand and innovation director

Carol Welch

Costa has announced the appointment of Carol Welch as brand and innovation director, where she will look to continue the development of the brand.

Welch will join the Costa management board at the end of July.

She said: “Costa is a fantastic brand and a young and vibrant business. Brand growth has come through staying ahead of customer needs and delivering innovative solutions with excellence. I’m very excited to be part of the next stage of Costa’s journey.”

In her role, Welch will report into managing director Christopher Rogers.

Rogers said: “Carol joins us as Costa moves into its next stage of growth. We have laid out ambitious plans to double the size of the business to £2bn system sales in the next five years and finding new and exciting ways to innovate our products and services will be vital as we build the Costa brand around the world.”

Most recently, Welch was at Associated British Foods, where she led the brand turnaround of both Jordans Cereal and Ryvita brands as marketing and innovation director for the Jordans and Ryvita Company.

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